--- title: The Work Brand Data Is Flowing. What We're Seeing and What It Means. description: Discover how sponsors create scalable career programs with shared data layers, bridging the skills gap and building future-ready workforces. image: https://lcwaydgmucqaxvtsgwdy.supabase.co/storage/v1/object/public/assets/uploads/4kimzcdzswx_1776808988913.png --- [![pepelwerk](https://www.pepelwerk.com/wp-content/uploads/2023/06/pw-footer-logo-768x768-1.png)](https://www.pepelwerk.com/) People [My AI Career Assistant](https://www.pepelwerk.com/my-ai-career-assistant/) [Discover In-Demand Jobs](https://www.pepelwerk.com/build-my-career/discover-in-demand-jobs/) [Make Wise Education Choices](https://www.pepelwerk.com/make-wise-education-choices/) Organizations AI & Hiring [AI Career Assistant for Orgs](https://futureofwork.pepelwerk.com/ai-career-guide-for-organizations/) [Discover People by Attributes](https://futureofwork.pepelwerk.com/discover-people-by-attributes/) [Build the Future Workforce](https://futureofwork.pepelwerk.com/build-my-future-workforce/) Programs [Host Career Exploration](https://futureofwork.pepelwerk.com/career-exploration-events/for-companies-to-promote-skills-based-jobs/) [Upskill, Reskill & Educate](https://futureofwork.pepelwerk.com/upskill-reskill-and-educate/) [Sponsor AI Career Assistant](https://futureofwork.pepelwerk.com/become-a-sponsor-for-career-development/) [Events](https://www.pepelwerk.com/career-exploration-and-hiring-match-events/) [Login](https://id.pepelwerk.com/login) [Create Account](https://id.pepelwerk.com/signup) People [My AI Career Assistant](https://www.pepelwerk.com/build-my-career/build-my-ai-career-assistant/) [Discover In-Demand Jobs](https://www.pepelwerk.com/build-my-career/discover-in-demand-jobs/) [Make Wise Education Choices](https://www.pepelwerk.com/build-my-career/in-demand-courses/) Organizations [AI Career Assistant for Orgs](https://www.pepelwerk.com/ai-career-guide-for-organizations/) [Build the Future Workforce](https://www.pepelwerk.com/build-my-future-workforce/) [Discover People by Attributes](https://www.pepelwerk.com/discover-in-demand-talent/) [Host Career Exploration](https://www.pepelwerk.com/career-exploration-events/for-companies-to-promote-skills-based-jobs/) [Upskill, Reskill & Educate](https://www.pepelwerk.com/upskill-reskill-and-educate/) [Events](https://www.pepelwerk.com/career-exploration-and-hiring-match-events/) [Login](https://id.pepelwerk.com/login) [Create Account](https://id.pepelwerk.com/signup) # The Work Brand Data Is Flowing. What We're Seeing and What It Means. ![](https://lcwaydgmucqaxvtsgwdy.supabase.co/storage/v1/object/public/assets/uploads/4kimzcdzswx_1776808988913.png) April 22, 2026 • pepelwerk ## How Sponsors Are Using the Shared Data Layer to Build Jobs of the Future Imagine a city where residents thrive with access to jobs that match their skills and interests. In this community, a local tech company wants to support the workforce by offering cutting-edge career programs. But instead of starting from scratch, they leverage a shared data layer to connect people with opportunities. This story isn't just a vision — it's a reality made possible by tools like pēpelwerk's Career Operating System. ### The Power of Scalable Career Programs Delivering career programs at scale is crucial for both employers and communities. Building these from the ground up takes time and resources, which many organizations can't afford. That's where the shared data layer comes in. By tapping into established systems, sponsors can quickly create programs that adapt to evolving job markets. The shared data layer integrates data from various sources, creating a comprehensive view of skills, jobs, and educational pathways. This approach helps organizations like those participating in the [CTO Challenge](https://www.pepelwerk.com/a-turnkey-talent-marketplace-partner-for-the-cto-challenge-1/) align their efforts with the needs of tomorrow's workforce. ### Bridging the Skills Gap The skills gap remains a significant hurdle for many industries. According to the [World Economic Forum](https://www.weforum.org/reports), nearly half of all employees will need reskilling by 2025. Sponsors using the shared data layer can pinpoint these gaps and design targeted training programs. By focusing on skill-based learning, they help workers acquire critical competencies needed for future roles. pēpelwerk’s [Skill-Based Learning](https://www.pepelwerk.com/upskill-reskill-and-educate-2/) offers a solution by connecting educators and employers, ensuring that training aligns with real-world job requirements. This collaboration enables citizens to seamlessly transition into new careers, creating a more dynamic workforce. ### Building a Future-Ready Workforce Adapting to the future of work requires more than just filling current vacancies. It demands foresight and strategic planning. By utilizing the shared data layer, sponsors can anticipate industry trends and prepare the workforce accordingly. Research from the [Bureau of Labor Statistics](https://www.bls.gov/) highlights the importance of staying ahead of technological advancements to remain competitive. This proactive approach is at the heart of pēpelwerk's [Youth Career OS](https://www.pepelwerk.com/build-my-career/why-young-adults-join-pepelwerk/), which equips young people with the tools they need to succeed in an ever-changing job landscape. By investing in youth today, we build a resilient workforce for tomorrow. ### Collaboration is Key Building the jobs of the future isn't a solo endeavor. It requires collaboration among businesses, educational institutions, and technology providers. Shared data layers facilitate this cooperation by providing a common platform for sharing insights and resources. pēpelwerk’s [Employer Solutions](https://www.pepelwerk.com/workforce-building-2/) are designed to help companies partner effectively, ensuring that their workforce development initiatives are impactful and sustainable. By working together, sponsors can create robust programs that benefit individuals and the broader community. As we navigate the complexities of developing career programs at scale, it's clear that leveraging existing technologies can accelerate progress. The shared data layer is more than a tool — it's a vital part of a strategic approach to building jobs of the future. Whether you're a business leader, educator, or community organizer, embracing this innovation can unlock new opportunities for all. [Create AI Career Assistant](https://id.pepelwerk.com/signup?portal=people) [Add Your Org to the Talent Development Marketplace](https://id.pepelwerk.com/signup?portal=work) ![pepelwerk logo](https://www.pepelwerk.com/wp-content/uploads/2026/07/pw-footer-logo-new.png) Helping people evolve with work © 2018–2026 pepelwerk For People - [Just Starting Work Life](https://www.pepelwerk.com/build-my-career/why-young-adults-join-pepelwerk) - [Looking for a Career Change](https://www.pepelwerk.com/why-adults-in-career-transition-use-pepelwerk/) - [Military Transition to Civilian Job](https://www.pepelwerk.com/dedicated-resources-for-veterans/) - [Internships & Apprenticeships](https://www.pepelwerk.com/learn-on-the-job-opportunities/) - [Make Data Driven Decisions About Your Future](https://www.pepelwerk.com/make-data-driven-decisions-people/) - [Find Your Career Coach](https://www.pepelwerk.com/build-my-career/career-coaching/) - [Become a Career Coach](https://www.pepelwerk.com/become-a-career-coach/) - [Tool for Parents of Young Adults](https://pepelwerk.com/parents/) - [**Conversations for People**](https://www.pepelwerk.com/social/) --- Marketplace - [Military in Career Transition](https://www.pepelwerk.com/earning-a-living-in-skills-based-work-should-not-be-so-hard/) - [Adults in Career Transition](https://www.pepelwerk.com/adults-in-career-transition/) - [Young Adults Just Launching Careers](https://www.pepelwerk.com/young-adults-career-transition/) For Organizations - [AI and Automation for Agile Organizations](https://www.pepelwerk.com/ai-with-automation-for-agile-organizations/) - [Benefits of Talent Development Marketplace](https://www.pepelwerk.com/benefits-of-talent-development-marketplace/) - [Community Driven Data & Predictive Analytics](https://www.pepelwerk.com/community-driven-data-and-predictive-analytics/) - [Enable Impact Dashboard Module](https://www.pepelwerk.com/learn-customer-service-skills-building-exceptional-client-experiences/how-do-you-measure-your-organizational-impact/) - [Create Your Own Talent Marketplace](https://www.pepelwerk.com/talent-development-marketplace/) --- AI Career Assistant - [For Employees/Talent Management](https://www.pepelwerk.com/ai-career-assistant-for-employee-programs-and-outplacement/) - [For Members](https://www.pepelwerk.com/member-organizations/) - [For Alumni](https://www.pepelwerk.com/foster-lifelong-career-support-and-stay-connected-with-alumni/) - [For Students](https://www.pepelwerk.com/empower-students-with-career-driven-learning/) - [For Citizens](https://www.pepelwerk.com/ai-career-assistant-for-citizens/) --- - [**Sponsor an AI Career Assistant or Education**](https://www.pepelwerk.com/become-a-sponsor-for-career-development/) - [**Conversations for Organizations**](https://www.pepelwerk.com/social-media-for-organizations/) - [Knowledge Base for Org Portal Customers](https://www.pepelwerk.com/work-hub/) Workforce Building - [Workforce Building](https://www.pepelwerk.com/workforce-building/) - [Develop Your Future Hires](https://www.pepelwerk.com/build-my-future-workforce/) - [Hire for Skill and Attribute](https://www.pepelwerk.com/hire-pepelwerk-ai-to-manage-candidate-sourcing/) - [Recruiters and Hiring Managers](https://www.pepelwerk.com/why-recruiters-use-pepelwerk/) - [Course Matching to Enroll New Students](https://www.pepelwerk.com/upskill-reskill-and-educate/) - [Real-Time Training and Skills Development](https://www.pepelwerk.com/real-time-training-and-skills-development-with-pepelwerk/) --- Demo/Hype Reels - [For Strategic Leaders](https://www.pepelwerk.com/get-data-driven-insights-with-the-predictive-analytics-and-impact-dashboard/) - [For Program Manager](https://www.pepelwerk.com/if-youre-using-10-people-to-hire-1-youre-overspending/) - [For Operators and HR](https://www.pepelwerk.com/put-hr-at-the-center-of-business-success/) - [For Talent Acquisition](https://www.pepelwerk.com/right-people-right-roles-right-now/) - [For Workforce Planners](https://www.pepelwerk.com/help-your-people/) - [For Course Providers](https://www.pepelwerk.com/your-courses-their-growth-one-platform/) Events - [Career Exploration and Hiring Match Events](https://www.pepelwerk.com/career-exploration-and-hiring-match-events/) Growth & Solution Partners - [Business Partners](https://www.pepelwerk.com/business-partners) - [Social Influencers](https://www.pepelwerk.com/social-influencer-growth-partner-program/) - [Referral Partners](https://www.pepelwerk.com/referral-partners/) - [Service & Software Solution Partners](https://www.pepelwerk.com/service-and-software-solution-partners/) - [Download Your pepelwerk Widget](https://www.pepelwerk.com/select-your-pepelwerk-widget/) pepelwerk - [Our Purpose and Progress](https://www.pepelwerk.com/our-purpose-and-progress/) - [Attributes, Abilities and Interests](https://www.pepelwerk.com/people-evolve-the-working-world/) - [Terms of Use & Community Policies](https://www.pepelwerk.com/pepelwerk_terms/general-terms/)