The world of work has dramatically changed in the past few years. A new set of rules exist for those seeking careers and the employers that need them. As a result, your role as job matchmaker is evolving, and the resources and tools you use should evolve, as well. 

You know that job boards are slow, inefficient, and ineffective. So, why not turn to a technology you already use every day in many other ways: artificial intelligence (AI)? 

AI algorithms are robust and data-centric, and their use in a career-matching platform is revolutionizing career services. How do AI and its algorithms do this, and why should you embrace the change? Let’s find out.

How the Job Market Is Evolving

Coming out of the pandemic, employees and employers have different perspectives on work. Employees yearn for a job with flexibility and autonomy. Employers realize these expectations are the new norm, and to be competitive, they must shift. 

What hiring looks like—now and in the future—is affected by many factors. How does this new ecosystem function? The job market is currently candidate-driven and labor-scarce. These factors are impacting every industry, from technology to retail to trades: The open jobs decreased for September 2022 to 10.1 million

Retention is also a challenge for companies. Not every employee should stay with a specific organization, but employers know turnover is costly, so they need to make the best decisions in recruitment. In a tight market, this doesn’t always play out for employers.

As someone bringing together the career and learning worlds, you want to ensure your students have an opportunity to achieve work-life goals. If you look at your current methods of career-matching with job boards, it’s probably hit or miss and primarily dependent on keywords. AI delivers results that are more on target because it derives matches based on data. 


The Role AI Plays in Career Matching 

Most people interact with AI every day, from digital assistants on their smartphones to shopping cart recommendations on a retailer’s app. AI can work in career matching, too. 

Meeting current job-matching challenges with AI technology can provide an effective solution. Here’s how such a platform works: It takes data points from employers and connects them with applicants based on their resumes, skills, and passions. 

AI uses data, insights, and learnings to produce more effective matching. The system's advanced algorithms create more dynamic matches with:

  • Word matching: AI goes beyond exact matches and looks for similar phrases.
  • Skills matching: AI connects skill lists on resumes to required ones in job descriptions.
  • Combined data: AI works with a combination of human and technical data points. 

With AI, technology improves the experiences for all parties. It can make an enormous impact on how effectively you help your students find a meaningful career. 

The Benefits of Using AI on a Job-Matching Platform

When you think about your role as an educator and connector, you have little time to commit to the often time-consuming process of manual job matching. AI automates the process, so there’s less work for you. 

Additionally, AI produces more relevant matches by not only focusing on simple keywords but also taking into account profile-based and contextual elements. In addition, AI gives you the tools and information to measure outcomes to benchmark performance, which is critical in career services. Access to this new technology helps you to support a future workforce.

Transform Your Career Services with AI

If you’re ready to explore new ways to improve and optimize career services, embrace AI and advanced algorithms. You’ll save time, better support your students, and measure your results more effectively. 

The pepelwerk platform is here to take you and your students down a new, powerful path driven by AI and built with data. 

Book a meeting with us today to get started. 

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